Designing a website can be a thrilling task, but it’s also important to know that images can truly make or break how well your website does as a whole. With that said, we’ve put together a brief list of essential things to remember when selecting photos for your site:
Keep the purpose of the image in mind
If you want images that simply complement written content or that make your site feel artsy, feel free to choose whatever images catch your eye. However, if you want your photo to be used for marketing purposes, use images that depict the product in use, that detail the up-close aspects of the product, or that show a sense of desire or ambition.
Ask yourself, is the photo good and is it clear?
Every image that you use for your website should ‘go’ with the content you’re presenting. A good, clear image will speak to the viewer and allow them to make mental connections about why that image is placed where it is and what it represents for your site overall.
Think about what mood your image creates
Does the image presented invoke feelings of happiness, joy, or excitement? Analyze how the image makes you feel and then think about how it is that you want your viewer to feel. Keep in mind that both the color and the context of the photo can affect the mood created.
Be aware of how you format the photo
Let’s keep it simple. If you want full color, use JPEG formatting. If you want to make your photo transparent, use PNG formatting. Lastly, if you want to throw in some animation to enhance your website, use GIF formatting.
Always avoid using cliché stock photos
If you’re using a stock photo that everyone has free access to, the chances are multiple other websites are using it too. Brand yourself uniquely, make people feel an irreplaceable connection with you, and keep them coming back for more by using personable photos. ..